Gamification in recruitment refers to the application of typical elements of gameplay (e.g. point scoring, competition with others, rules of play) in non-game scenarios such as a business environment and its processes, specifically in recruitment, training and development; to engage a larger talent pool than usual.
Gamification capitalizes on an individual’s competitiveness, allowing them to feel absorbed and engaged and, in the process offering a greater sense of achievement. As and when we progress to reach new levels, the intensity of engagement with the game increases.
1. It helps companies test specific skill-sets while saving time using the elimination process.
2. It allows the free flow of thoughts and ideas among candidates while making the process fun.
3. The games double as simulated scenarios that allow for on-the-job assessment of the candidate’s performance, thereby helping the company understand their behavioral traits and capabilities.